General Internet CE22: Your Digital Presence: Staying Compliant and Getting Noticed
3 General Credit Hours Internet CE Expand your real estate business' reach and visibility online • Keep compliant with NRED expectations and Fair Housing Laws
MUST READ: How to use and attend this course, download your classroom material, and receive your CE certificate
Message from the Instructor ...
Video: Why Audit Your Digital Presence?
Where do You Begin?
What Message are you Sending?
Improving Your Digital Image
Expanding Your Reach
Auditing your Digital Presence Quick Question
Why Social Media?
Platform Demographics
It's About Relationships
Video: Your Leads Pipeline
The 80-20 Rule
3 Ways Marketing Changes as Market Conditions Change
Monetizing Your Social Media Efforts Organically
Hashtags Help You Be Seen.
Your Presence on Social Media Platforms Quick Question
Video: Controlling What You See and What Others See from You on Facebook
Tumblr
Next Door
TikTok
YouTube
Vimeo
Clubhouse
Social Media Platforms to Explore Quick Question
Your Personal Website
Video: New Home Source Professional
Downloadable Resource: NAR's Real Estate in a Digital Age
Video: Window to the Law: ADA and Website Accessibility
Your Multiple Listing Service
Downloadable Resource: The 2021 Handbook on Multiple Listing Policy
Realtor.com
Zillow.com
Homes.com
Yelp
Downloadable Resource: A simple guide to showcasing your business online from YELP
Real Estate Platforms, Portals and Review Sites to Explore Quick Question
Video: Professionalism and Real Estate
Be the Authority and Stay Professional
NAR has Clear Guidelines on Re-posting Listings on Social Media
Becoming Iconic
Audio Best Practices
Text and Blog Writing Best Practices
Photography Best Practices
A Photo is Worth 1,000 Words and a Video is Even Better!
Video: Video Best Practices
Going Live
Video: Virtual Presentation Tips
Stories and Temporary Posts
Video: Tips for Making Pre-Recorded Presentations Engaging and Interactive
Artificial Intelligence and Chat Bots
Video: Social Media Do's from NAR
Downloadable Resource: Social Media for REALTORS®: 101+ Do's and Don'ts
Content that Stands Out and Gets Noticed
Downloadable Resource: NAR Code of Ethics
Your Content on Social Media, Real Estate Platforms, Portals and Review Sites Quick Question