Course curriculum

    1. MUST READ: How to use and attend this course, download your classroom material, and receive your CE certificate

    2. Message from the Instructor ...

    1. Video: Why Audit Your Digital Presence?

    2. Where do You Begin?

    3. What Message are you Sending?

    4. Improving Your Digital Image

    5. Expanding Your Reach

    6. Auditing your Digital Presence Quick Question

    1. Why Social Media?

    2. Platform Demographics

    3. It's About Relationships

    4. Video: Your Leads Pipeline

    5. The 80-20 Rule

    6. 3 Ways Marketing Changes as Market Conditions Change

    7. Monetizing Your Social Media Efforts Organically

    8. Hashtags Help You Be Seen.

    9. Your Presence on Social Media Platforms Quick Question

    1. Facebook

    2. Video: Controlling What You See and What Others See from You on Facebook

    3. Instagram

    4. Twitter

    5. LinkedIn

    6. Pinterest

    7. Tumblr

    8. Next Door

    9. TikTok

    10. YouTube

    11. Vimeo

    12. Clubhouse

    13. Social Media Platforms to Explore Quick Question

    1. Your Personal Website

    2. Video: New Home Source Professional

    3. Downloadable Resource: NAR's Real Estate in a Digital Age

    4. Video: Window to the Law: ADA and Website Accessibility

    5. Your Multiple Listing Service

    6. Downloadable Resource: The 2021 Handbook on Multiple Listing Policy

    7. Realtor.com

    8. Zillow.com

    9. Homes.com

    10. Google

    11. Yelp

    12. Downloadable Resource: A simple guide to showcasing your business online from YELP

    13. Real Estate Platforms, Portals and Review Sites to Explore Quick Question

    1. Video: Professionalism and Real Estate

    2. Be the Authority and Stay Professional

    3. NAR has Clear Guidelines on Re-posting Listings on Social Media

    4. Becoming Iconic

    5. Audio Best Practices

    6. Text and Blog Writing Best Practices

    7. Photography Best Practices

    8. A Photo is Worth 1,000 Words and a Video is Even Better!

    9. Video: Video Best Practices

    10. Going Live

    11. Video: Virtual Presentation Tips

    12. Stories and Temporary Posts

    13. Video: Tips for Making Pre-Recorded Presentations Engaging and Interactive

    14. Artificial Intelligence and Chat Bots

    15. Video: Social Media Do's from NAR

    16. Downloadable Resource: Social Media for REALTORS®: 101+ Do's and Don'ts

    17. Content that Stands Out and Gets Noticed

    18. Downloadable Resource: NAR Code of Ethics

    19. Your Content on Social Media, Real Estate Platforms, Portals and Review Sites Quick Question

About this course

  • $10.00
  • 127 lessons
  • 2.5 hours of video content