General Internet CE: Social Media Marketing on a Budget

Expand your real estate social media reach, save time, and increase your income while staying compliant with NRED expectations and Nevada laws

Buy $10.00

Course curriculum

1. Message from the Instructor...
2. Important information regarding internet CE courses
3. How to use and attend this course, download your classroom material, and receive your CE certificate
1. Why Social Media?
2. Social Media is a Great Opportunity for Marketing
3. Social Media Means Building Relationships
4. Knowledge Loading
5. A Cornucopia of Information
6. Other Social Media Learning Resources
7. The Importance of Staying in-the-Know
8. Tapping into the Fountain of Knowledge
9. Where Training is Free and Knowledge is Priceless Quick Question
1. NAR: Use of Third-Party Social Media Sites
2. NAR: Re-posting Listings on Social Media
3. Video: Legal Minute - REALTOR advertising
4. Real Estate Photography Law and Technology
5. Video: Window to the Law: How to Avoid Copyright Infringement
6. NAR: Social Media Trademark FAQ
7. Video: Make Our Marks Remarkable
8. Good Cyber Citizenship Helps Avoid Driving Misinformation
9. NAR: Your Social Media Username
10. Social Media and Fair Housing
11. Video: Window to the Law: Advertising Within the Fair Housing Framework
12. Downloadable Resource: The Nevada Law and Reference Guide
13. Social Media and Real Estate Compliance Quick Question
1. Determining Your Focal Point
2. Know Your Options and Your Audience
3. Don't Buy Followers... Earn Them
4. Build Your Social Media Presence
5. Make the Message Fit Your Audience
6. Streamline your Social Media Time
7. Write Better with Grammarly
8. Sound (Audio) Recommendations for Social Media
9. Be the Authority and Stay Professional
10. Video: Professionalism and Video Best Practices
11. Getting Set Up For Success Quick Question
1. Facebook is Where Your Colleagues Are
2. Instagram Best Practices
3. Video: Conference Year-Round: Turning Clubhouse Hype Into Business Results
4. Twitter has some Unique Opportunities for Connecting with Investors
5. Pinterest Lets You Link to Landing Pages Galore!
6. LinkedIn is Your Online Resume
7. Tumblr is Great for Bloggers
8. YouTube Boosts You in Google
9. TikTok Means Engaging Your Audience Immediately
10. Next Door Connects You with Your Neighborhood
11. Social Media Platforms to Explore Quick Question
1. Social Media Content Planning
2. The 80-20 Rule
3. Hashtags Get Your Content Seen
4. Your Photography Content
5. Optimizing Your Social Media Means Posting Items You Would Interact With
6. Video is a Powerful Tool
7. Video: Resources for Nevada Real Estate Licensees
8. Create Content Based on What You See Everyday
9. Going "Live" Gives Opportunities to Interact
10. Stories and Temporary Posts Engage Your Audience
11. Make Your Content Get Noticed
12. Video: 5 Tips to Master the Logistics of Virtual Content Delivery
13. Curating Great Content on a Dime Quick Question
1. Video: Window to the Law: Using Images and Music in Your Business
2. Content Resource: InStock Social
3. Content Resource: Breakthrough Broker
4. Content Resource: Lumentus Social
5. Content Resource: NAR Research
6. Content Resource: Your MLS Data Tools
7. Content Resource: Photofy
8. Content Resource: REALTOR Content Resource Tool from HouseLogic
9. Content Resource: REALTORS® Property Resource
10. Ready Made Content Resources Quick Question
1. Start with a Social Media Audit
2. Determine How You Will Define Success
3. It's All About the ROI
4. Time-Blocking Saves You Time and Makes You Money
5. Your Social Media Calendar
6. Content Schedulers Keep your Organized
7. Your Social Media Plan Quick Question
1. Embrace Your Uniqueness and Brand Yourself
2. Getting Seen in the Timeline Without Paying for It
3. Video: Social Media Do's from NAR
4. Downloadable Resource: Social Media for REALTORS®: 101+ Do's and Don'ts
5. Use the Messenger Chat Bot to Help Qualify Leads
6. Be Seen and Create Leads Quick Question
1. Before You Advertise, Double-Check Your Social Media Accounts
2. Social Media is the #1 Channel used in Marketing
3. Your Broker Supervises Your Advertising
4. NRED on Advertising and NAC 645
5. Presenting a True Picture in Advertising
6. NAR Model Internet Advertising Rule
7. NVAR: "A REALTOR’s® Guide to New Millennium Marketing"
8. Social Media Ad Types
9. Facebook Advertising and Pixel
10. Twitter Advertising and Pixel
11. Group Segmentation to Differentiate Messaging
12. Adwerx for Social Media Advertising
13. Social Media Advertising Quick Question
1. Evaluation Requires Planning
2. Google Analytics for Data Analysis
3. Facebook Analytics for Data Analysis
4. Instagram Analytics for Data Analysis
5. Twitter Analytics for Data Analysis
6. YouTube Analytics for Data Analysis
7. Evaluating Your Social Media Efforts Quick Question
1. Social Media Marketing on a Budget Final Exam
2. REQUIRED - NRED Correspondence Content and Instructor Evaluation Report (CE.7044000-RE)

About this course

$10.00
105 lessons
0.5 hours of video content

General Internet CE: Social Media Marketing on a Budget

Course curriculum

Welcome to the Social Media Marketing on a Budget CE Class

Where Training is Free and Knowledge is Priceless

Social Media and Real Estate Compliance

Get Set Up For Success

Social Media Platforms to Give You the Edge

Curating Great Content on a Dime

Ready Made Content Resources

Your Social Media Plan

Be Seen and Create Leads

Social Media Advertising

Evaluating Your Social Media Efforts

Final Exam and Instructor Evaluation Report and Certification

About this course